These days, Fashion Week is almost a better PR opportunity than a movie premiere. Even your own. Case in point: Probably nobody remembers Aussie actress Teresa Palmer from the Bedtime Stories premiere in 2008, but anyone who attended Peter Som on Saturday knows that the pretty young blonde was the only celeb (or “celeb”) in attendance, because she — or her people — played it very smart.

The first step is always getting noticed, and in a room full of editors who are sometimes too tired even to take off their coats, Palmer did that in a lovely, summery, short-sleeved yellow-and-silver dress, and a very Kate Bosworthian side-braid snaking around her neck. Next up is remembering your manners: She greeted the ensuing interviewers and camera crews — all of whom were so excited to have ANYONE to cover that they treated her like the actual Kate Bosworth — with authentic enthusiasm, a handshake, and a bubbly, “It’s so nice to meet you!”

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Gallery Links
- Oct 28 | Launch of Relic NY
- Sep 25 | 7th Annual Teen Vogue Young Hollywood Party
- Oct 20 | Madewell & Lucky Magazine Denim Party
- Nov 19 | 2009 GQ Men of The Year Awards
- Dec 09 | Kilimanjaro Pre-Ascent Event
- Jun 14 | Cedars-Sinai Medical Center’s Rock-N-Reel Gala

Stay tuned as more new things will be added to the site this month. Thanks for visiting!